French Limousin breef-beef sector of Excellence
Over many years, we have established a sustainable partnership with the best Limousin cattle farmers in the area, to best promote Limousin beef in France and around the world. All the animals are selected from many traditional qualified and labelled farms, respecting the Charter for Best Farming Practices and according to precise criteria covering feed, identification, age, conformation, animal well-being, animal health and respect for the environment.
Our unit in Limoges, CV Plainemaison, has become a benchmark for high quality Limousin beef in France thanks to promotion of the breed and selling exceptional Limousin beef through its “Or Rouge” brand. Or Rouge embodies all the values of Excellence thanks to the elegance of the Limousin breed, the richness of the Limousin terroir and the passion of our professions throughout the industry, and the exceptional know-how of generations. Find the brand’s website by clicking here.
For many years, the company has also organised Prestigious auctions, the Limousin Days, with high quality cows for slaughter. To date, CV Plainemaison holds the sales record for the most expensive butcher’s cow in Europe (€27,000). Note that the average auction sale of the 66 cows and heifers is also exceptional with a sales record of €8,422.